Job Description

Viceroy Hotels

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy's vibe-led hospitality is guided by the brand promise "Remember to Live," an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Location

Viceroy Hotels Corporate Office - West Hollywood, CA

Overview

We are seeking a dynamic and visionary Senior Vice President, Brand Marketing to lead the development and execution of our global brand marketing strategy. This role is pivotal in shaping the voice, positioning, and identity of the Viceroy brand, ensuring they resonate with discerning partners. The SVP will drive awareness and affinity through bold storytelling, creative campaigns, innovation, strategic partnerships and guest experiences.

Responsibilities

General Responsibilities include but not limited to:

• Define and evolve the brand architecture, ensuring consistency and relevance across all properties and sub-brands.
• Lead the creation and execution of integrated marketing strategies, including digital, social, experiential, and traditional channels.
• Partner with Development, Operations, and Commercial and Hotel leaders to ensure marketing strategies align with business objectives and growth goals.
• Oversee creative direction, content strategy, public relations, and brand partnerships.
• Champion guest insights to inform brand positioning, campaign design, product innovation and custom experiences.
• Serve as the brand steward, ensuring brand values are reflected in every touchpoint
• Manage relationships with creative, media, and PR agencies, driving efficiency and impact.

Qualifications

Qualified candidates will possess:

• 10+ years of progressive brand marketing leadership experience, with at least 5 years at the senior executive level.
• Proven track record in luxury, lifestyle, or hospitality industries; global brand experience strongly preferred.
• Expertise in brand strategy, public relations, and experiential activations.
• Strong creative sensibility with the ability to translate vision into compelling campaigns.
• Exceptional leadership, communication, and influencing skills across diverse stakeholders.
• Analytical and data-driven mindset, with the ability to balance creativity with measurable outcomes.

Job Tags

Work at office,

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