Overview Join to apply for the Organic Search Manager role at NextEra Energy Resources . This position focuses on developing and scaling the organic search strategy to drive measurable growth across traditional and AI-based search platforms. The role involves managing external agencies and collaborating with internal teams on content, technical SEO, and reporting. Responsibilities Own, develop, and manage internal and external agency organic search strategy and tactics Manage, measure, and evaluate organic search agency performance Develop strategy to maximize brand and non-brand visibility, page rank, and conversions with traditional organic search and future AI overview results Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties Track, measure, and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition Identify and drive technical enhancements that improve page rank performance Proactively identify and address on-page organic search opportunities including technical SEO Qualifications Required Bachelor's Degree Experience: 7+ years Strong written and oral communication skills Experience driving organic search leads and sales growth for a recurring service model or eCommerce Ability to analyze external data sources and internal Google Analytics reporting to drive performance improvement Experience collaborating with creative services to produce compelling, results-driven content Strong attention to detail; comfortable with ambiguity; self-starter; able to lead strategy and activate programs Experience developing and managing a budget; agency experience and agency management preferred Google Analytics Certification a plus Preferred None Job Overview Employees in this role are responsible for developing marketing plans, go-to-market strategies, and campaigns for new and existing products, ensuring alignment with corporate and business strategy. This position manages always-on performance marketing programs and short-term campaigns to drive acquisition and sales growth. Job Duties & Responsibilities Translate business goals into actionable marketing strategy within a defined budget Define and develop digital acquisition strategies with a focus on performance marketing channels and tactics Leverage the digital marketing mix to drive online sales growth and new customer acquisition Develop marketing and advertising campaigns from strategic concept to completion Develop target customer profiles, positioning, and value propositions for existing and new products and services Translate complex concepts into key messages Recommend and implement changes to campaigns and web content to stay competitive and drive conversion Collaborate with internal teams on product messaging and campaigns to drive results Advocate for end-user experience through data- and research-driven methods Ensure alignment between Product, Business, and Platform priorities within overall strategy Performs other job-related duties as assigned Required Qualifications Bachelor's Degree Experience: 7+ years Benefits and Company Information NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more. Additional Information Employee Group: Exempt Employee Type: Full Time Job Category: Marketing/Communications Organization: Gexa Energy, LP Relocation Provided: Yes, if applicable NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. However, employees who have access to compensation information may disclose such information as permitted by law. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Utilities #J-18808-Ljbffr NextEra Energy Resources
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