About eCard Systems
eCard Systems is a leading provider of outsourced gift card solutions, serving over 100,000 merchants in the restaurant, retail, service, spa, and hospitality industries. We specialize in delivering high-quality physical and digital gift card solutions, offering seamless integration with top POS providers. As a trusted partner in the industry, eCard Systems is dedicated to providing innovative and efficient solutions that drive customer engagement and revenue growth for our clients.
Position Summary
The Marketing Manager at eCard Systems will play a pivotal role in achieving our marketing goals. These include increasing brand awareness, generating leads, and enhancing customer engagement. This role requires expertise in digital marketing, content creation, campaign execution, and analytics-driven decision-making. The ideal candidate will collaborate cross-functionally with sales, product development, and leadership teams to align marketing efforts with these business growth objectives.
This position will play a key role in shaping the company's marketing vision and execution.
Key Responsibilities
Strategic Marketing & Brand Management
· Develop and execute comprehensive marketing strategies aligned with company goals.
· Oversee brand identity, messaging, and positioning to ensure consistency across all marketing channels.
· Plan and implement targeted email marketing campaigns to engage and retain customers.
Market Research & Customer Insights
· Conduct market analysis to understand customer needs, competitor landscape, and industry trends.
· Analyze customer data to gain insights into buying behavior and preferences to refine marketing strategies.
· Track and report on marketing KPIs, including website traffic, lead generation, conversion rates, and customer acquisition costs.
Campaign Development & Digital Marketing
· Design and execute multi-channel marketing campaigns, including digital advertising, social media, content marketing, and traditional advertising.
· Manage website content and optimize design for enhanced user experience and SEO performance.
· Oversee and grow organic SEO efforts while managing and optimizing PPC campaigns.
· Create and implement engaging social media content and campaigns to build brand awareness.
· Manage marketing automation platforms and CRM integrations (e.g., ZOHO) to drive data-driven marketing initiatives.
Event & Trade Show Marketing
· Plan and execute trade show marketing strategies, including booth design and promotional materials.
· Collaborate with sales and product teams to develop effective marketing strategies for industry events.
Collaboration, Leadership & Team Management
· Work closely with sales, product development, and customer service teams to align marketing strategies with business objectives.
· Define and lead cross-functional collaboration efforts, ensuring alignment between marketing, sales, and product teams.
· Manage external marketing partners, freelancers, and agencies while evaluating opportunities to build an in-house marketing team.
· Monitor customer experience feedback and continuously improve content and design across all customer touchpoints.
Required Qualifications & Skills
· Education: Bachelor's degree in Marketing, Marketing Communications, or a related field.
· Experience: Over 5 years of B2B marketing experience, with a proven track record in marketing strategy, digital campaigns, and lead generation.
· Graphic Design: Strong experience in both print and digital design.
· Digital Marketing: Hands-on experience with web content, SEO, PPC, Google Analytics, social media marketing, and paid advertising strategies.
· Marketing Automation & CRM: Proficient in executing data-driven marketing initiatives.
· Communication: Excellent verbal and written communication skills.
· Project Management: Ability to plan, execute, and monitor marketing projects within deadlines and budgets.
· Business Acumen: Familiarity with B2B sales, advertising, and marketing strategies.
Why Join eCard Systems?
If you are a results-driven marketing professional with a passion for innovation and growth, we’d love to hear from you!
...only if approved by leadership. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Bilingual with the ability to speak, read, and write in both English and Spanish without limitations or assistance. Must reside within the...
...projects of all sizes. Job Summary We are seeking a Salesforce Administrator to join our team and assist with the ongoing design... ...enhance SFDC functionality. Job Location This is a remote position, but candidates must be located in the state of Georgia...
...to Resort standards Ability to read and interpret BEOs, Private dining orders, restaurant orders, amenity requests to estimate food requirements to create a production plan Ability to create and decorate cakes, wedding cakes, and custom amenities Knowledge and...
At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And... ...includes all equipment needed to perform your work from home (laptop, monitors, headset, keyboard, mouse)Connectivity reimbursement...
...Job Description Job Description Title: Public Services Librarian Department: Instructional Resources Area: Library Supervisor: Executive Director of Instructional Resources Status: Salary, Exempt, Full Time, On-Campus Date: December 20, 2024...