Job Description

Description

Position Description

This position is responsible for bank advertising and merchandising support for Atlantic Union's lines of businesses to include Consumer, HR, Facilities, and all back-office marketing support.

Position Accountabilities

• Partner with branch managers and regional management to shape marketing strategies to grow their business.
• Support regional advertising development, including partnering with LOB staff and management of ad-hoc vendors such as ad agencies, photographers, and printers.
• Copywriting, proofing and editing of marketing materials.
• Ensure compliance and legal requirements are met and those departments provide approvals on ads.
• Partner with Facilities department in branch renovations, closings and openings.
• Lead branch merchandising efforts, including support for promotions and campaigns.
• Order creation of flyers, posters and other marketing pieces for community needs and new hires.
• Coordinates branch-based mailings.
• Plan and attend bank and community events
• Provide support for regional events to include organizing, ordering promotional items and monitoring.
• Provide additional marketing support across all lines of business when needed and other duties as assigned.

Organizational Relationship

This position reports to the Director of Marketing Communications.

Position Qualifications

Education & Experience

• Bachelor's degree preferred or related work experience
• 5+ years of banking experience
• 5+ years of marketing or advertising experience

Knowledge & Skills

• Experience in advertising development and ad agency engagement
• Experience in retail/branch-based marketing and merchandising
• Strong organizational skills
• Excellent verbal and written communication skills
• Ability to handle multiple tasks with attention to details with limited supervision
• Proficient with Microsoft Office
• Ability to exercise sound business judgment
• Familiarity of media strategies

Travel of approximately 25% is required

Valid Drivers License

Must be able to lift 25lbs

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting about/careers/benefits.

We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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