Job Description
The Role At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers. As an
Innovation - Assistant Brand Manager , you will be critical in executing our innovation strategy across one or more key product categories (flower, pre-rolls, vape, concentrates, edibles), through both the expansion ofexisting product lines and the commercialization of new-to-world products.
As an
Innovation - Assistant Brand Manager , you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.
Responsibilities Strategy: - Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categories
Execution: - Lead development of the cross-functional business cases to validate new product ideas.
- Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders.
- Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders.
- Support the packaging artwork development process for all market expansion projects.
- Manage updates for all products within our Master Product List.
- Manage all packaging workflows through our internal quality control system.
- Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources.
Qualifications - 1-3+ years of progressive business experience; cannabis or CPG experience is a plus.
- Strong analytical skills and comfort with numbers.
- Exceptional organization and project management skills; strong attention to detail is a must.
- Strong writing, presentation, and verbal communication skills
- Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.
- Strong product acumen and cannabis knowledge.
- Bachelor's degree in marketing, operations, or a related field preferred
Additional Requirements - Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
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