Brief informational sites for book launches by Amphibian Design
Client: Bedford, Freeman & Worth Publishers
Designed: Microsites to market textbooks
Purpose: Marketing, informational
Amphibian Design has designed microsites for a wide variety of clients. Integrated multichannel marketing is more effective than marketing on any individual traditional or new channel. Marketing and providing information via microsites, social media, PDF briefs, and in-person sales all add value to the overall campaign. In the examples shown, these informational microsites improved sales by informing the consumers – both instructors and students – about key features, authors, and samples of textbooks. These microsites are representative of marketing design that supports other channels and the client's sales team in driving the sale of textbooks.
Skills: design of marketing microsites that complement textbook design and provide an overview of textbook value, content, supplements, and design; adhering to requirements and style guidelines; project management.
Shown below: sample of microsites.